What you need to know about Balms, Creams, Milks, Butters and Lotions
Balms consists of only oils, waxes and maybe some added fragrances in the form of essential oils. If you look it up in a dictionary you will find the desscription that balms are fragrant creams or liquids used to heal or soothe the skin but actually this not entirely true. There is a very fundamental difference between them and that is the use of WATER. Characteristic of balms is that they contain NO WATER at all. Balms are the purest form of cosmetic products to put on your prescious skin. They are very rich in re-moisturizing, replenishing and protecting oils, butters and waxes and make your skin looking great.
Body butters are becoming more and more popular and that is for a reason because in general body butters are also rich in oils, butters and waxes. The down side is that in general they are greasier than a balm. Also a body butter may contain some water and all the necessary chemical additives.
When water is added to a balm it becomes what is called a cream or an emulsion and to achieve this a lot more ingredients are needed. Water needs to bond with the oils and the waxes so always bonding or thickening agents are needed for bonding and additional preservatives are needed for conservation purposes. Most brands use synthetic ingredients for this. In general a cream formula consists of 60% - 85% water. It makes the products cheaper to produce and it adds volume to the tube you buy; you get more water for your money.
MILKS AND LOTIONS
A step further can be taken and when even more water is added becomes a lotion or a milk. It becomes a lotion or a milk when more water is added. As much as 90% water can be used in a lotion or a milk and so even more additives must be added to make and keep it workable and stable to use because water is prone to decay. So you might ask what is the difference between a lotion and a milk then? The answer is that a lotion is a thicker version of the milk because a higher percentage of thickeners is added. This means there isn't a big difference between a milk and a lotion and any producer may call the product either a lotion or a milk. It is obvious that with a milk or lotion you get even more water and chemicals for your money.
When possible buy a cosmetic product without added water so there are no synthetic agents added for bonding and preservation. Also keep in mind that water is scarce. We at Happinesz only create eco-friendly products without water so our natural body care products are having the purest form. NO WATER ADDED so no agents like parabens and alcohols are needed. We always use organic ingredients when possible.
How we use water.
We don't use water in our balms. Also we don't use water to produce our products and that saves a lot of water and that is good for the environment.